360 Man Project Rules: For Men who Want to Take their Lives to the Next Level


These are the rules that govern the 360 Man. Just like every warrior has a code or ethos, so do we. We have narrowed it down to some fundamental things that make us better and more prepared for life. The help us to be they men and warriors we are meant to be.

If you’re not sure if 360 Man Project is right for you. Read this, and determine for yourself.


1) We are men, and we take responsibility and ownership for our actions

We don’t care where you came from or how you got here, we all have different backgrounds, skills, ethnicity, political views, social status. We don’t care about all of your past mistakes. We only care about getting better.

We want to be better husbands, fathers, friends, mentors, and brothers. We believe that in order to do that we have to take responsibility of who we are and the actions that we take. Self-Awareness is key. A man who doesn’t know who he is, can’t be who he is meant to be.

2) We don’t pull punches.

We aren’t looking for quick fixes or for the easy way out. We don’t sugarcoat, and we like to speak openly and honestly. It preserves our obligation to each other as men.

If you are looking for somewhere to nurture you and coddle you, this is not that place. We are always moving forward and sensitivity training is not our forte.

With that being said, we don’t make it a point to be overtly macho, and rude. We are men, and tact is still in our repertoire.

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3) We make physical fitness a priority, and do it consistently because it makes us better men.

Fitness is a man's big struggle right? We continually bounce from good shape to thirty pounds overweight. We all know how to lose the weight, but once we do, we go right back into our old habits. At the 360 Man, we aim to put a stop to that. Just because you think your glory days are behind you, doesn't mean you stop taking care of your body.

We don't believe that fitness is a choice. It is a necessity to a man's masculinity, his confidence, and his mental fortitude. Physical exercise isn't about looking great (Although that usually comes), it's really about making yourself better. 

The biggest reason men say they can't workout is because of time. Bullshit!!

YOU have time. If you are reading this do 10 push-ups. You have time.

Getting in shape will make you more confident, it will help your marriage, your sex life, and you will most likely look good naked. It's just a perk. 

4) We understand that we are never finished. There is no arrival point, except death.

If you want to lose the battle of your mind, your weight, your motivation, or anything else in your life. All you have to do is think that you have arrived.

The second a man thinks that he has arrived is when he starts losing influence, character, vision and motivation. We have to keep moving forward. We need a battle to fight (According to John Eldredge in his book Wild at Heart)

5) Everything worth Doing in Life is Challenging: Suck it up buttercup.

You can't be afraid of it. Life has a way of kicking you right in the gonads. You had better have a solid belief in something because you will be brought to your knees at some point. For me, it was just outside the Rasa Sentosa resort in Singapore in 2003. Three local guys beat the living daylights out of me, because i was obnoxious, and belligerently drunk. This is when I was confronted with the question. What am I doing with my life?

Everyone has challenges, trials, difficulties, and setbacks. You are not unique in your situation. Someone has likely been in the same scenario you are in.

The360ManProject mindset is that everything is hard. We embrace hard, we like it. When things get hard, it's no big deal, and when things aren't hard. It's no big deal. Pain is a part of life, hurt is a part of life, rejection is a part of life. If we can learn to find joy in all of that, then we can really enjoy the good stuff.


6) We pass on our knowledge and skills

Nothing irks me quite more than people who withhold things to make themselves look better. Men who do this are insecure and have completely miss out out on the first five rules. Life is about mentoring and sharing ideas with our fellow men.

If you don't have a community of men, then you need to get plugged in. Check out the 360 Man Community Page on Facebook or get connected to your local F3 Group.

We are all in this fight together. Friendly competition is encouraged and meant to keep everyone accountable. If you see your friend or brother struggling, help him, lift him up. Tell him he's being a dirt-bag and he needs to get his crap together.

7) We like challenges

We love to see what we are made of. Whether it's a triathlon, mountain bike race, cross-fit, SEALFIT, BUD's PST, or an ultra-marathon, we actively look for something to conquer.

We wake up every morning with a winning mindset. There isn't time to sit around and think about all of the dumb stuff. Push forward, aggressively attack your goals. 

If you want to hang out in bed five minutes before you need to get to work, and hit the snooze button seven times, go for it. You will always be living like that.

Hit the snooze button enough, and you'll hit the snooze button everyday of life. 

8) We question everything.

If you think that something is impossible, we will show you that it's not. We value truth and eagerly search for it. We don't take things at face value. There are a lot of people, companies, and marketers that ill lie to you, and tell you that you need something, or that you have to be a certain way.

We don't believe the lies. If we do, then we are in trouble. If we as men lose ground, and don't act as the gatekeepers or sheepdogs, then who is going to do it? We have an obligation to our loved ones, and to the people around us to be strong leaders, fathers and husbands.

We are on the front-lines everyday. It's time to activate who you really are. Wake the "truck" up and get after it. Question everything.

9) We take Action, and do what we say we are going to do

If you’re a dad, then you better show up in your kids lives, don't be distant. If you’re a military man,  then you better represent that uniform and everything it stands for to the best of your ability. If you are a young man, then start setting yourself up, don't waste your time on useless stuff. Read these blogs and do the work. If you are a gamer or nerd, then be the best nerd you can be, solve complex problems and level up. 

If you say you are going to do something, then do it. That is the best thing you can do in this life. 

All you need to say is simply ‘Yes’ or ‘No’...
— Jesus (Matthew 5:37)

10) We are proud of who we are

We don't pass the buck or blame others for our circumstances or situation. We are the ones that can direct where we want our lives to go. We have all been "dealt a hand", everyone's is different, and it is up to us to make the best of it.

We all want to be better husbands, fathers, brothers, sons, people. We want to be stronger, faster, and healthier—we know it’s going to take a lot of hard work and determination to get there.

We welcome the challenge.

We show, and don't tell. It's easy to sit in an armchair recliner and talk about how awesome we are, or were and how much we know (or lack there of), but if we don't shut up and do it, then we are nothing but a banging cymbal.

I want to be the best Stephen Dull I can be, and I aim to do that every freakin day. I want to be in the best shape I can, I want to lead people to overcome barriers and challenges, and build up other people who want to do the same.

I want to build an army of men who are devoted to truth, fitness, and kicking ass! 

Are You In?

These are the 10 pillars of the 360 Man Project.


Join the 360 Man Project

Be who you are made to be

  • Free Book "10 Pivotal Life Mechanisms"
  • Free Book "What's Stopping You"
  • Free Goal Setting Guide


If you want to be part of a movement of men who are no longer going to stand by and ignore the lies that this world throws at us. If you want to get fit, be who you are meant to be, then join us.  If you want to be part of a group of outlaws and underdogs that are dedicated and committed to getting results and encouraging others to do the same, join us. If you want to find out what you’re physically and mentally capable of, if you want to take action today rather than dreaming about tomorrow, join us.

If this sounds like too much work, or it's going to take up too much of your time. No problem, you're probably not who we are looking for anyway. However, if you do change your mind. You know where to find us.

- Stephen


Stephen is a US Navy Veteran, Mechanical Engineer, and fitness enthusiast. He does triathlons, runs ultra-marathons, and has a desire to see men be who they are made to be.

You can connect with him on Facebook, Instagram, or Twitter

photo credit: Tom Simpson In the Battle by Bruce Minney via photopin (license)