Slaying Dragons: A Manifesto for the men of the modern times

Slaying Dragons.PNG

I have been thinking about this topic for about a week or so now.

I got to really digging in and asking myself a question: “If I could go back eight years to that day I finally woke up from the slumber I was in and finally make a change, what are the things that I would want to tell every man?”

I’m not a perfect man, and I never will be this side of life. However, I have learned a lot of things in the past few years that I see so many men still struggle with. Not only do they struggle with them, but they don’t really know what to do.

I want to break it down for men, so they at least have a path that they can walk. Once again, it might not be an exact route, or a perfect route, but it is at least a guiding light.

Today, I was at Barnes and Noble browsing the business and technology section, but out of the corner of my eye I saw a book titled “Leonardo Da Vinci” , and it reminded me of another story about him, and something that he had that we don’t really have now.

A mentor.

What I would have done to have a mentor early on in life to help me overcome some challenges and to help me make some better decisions. My Father was a great mentor with the things he knew, but after age 18, I didn’t spend much time with him, and I still don’t see him but maybe twice a year.

With that being said, my Dad raised me to be a man, but I was lacking some fundamentals that needed to be established.

In this article I aim to expose almost everything I can about what it takes to make changes in your life as a man. It’s a process that get’s easier if you follow it. I promise.


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  • This Article is Long
  • It is going to be honest and blunt
  • It might hurt your feelings
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Since this is going to be so long and you might not be able to read it in one setting. You might want to download it for later or read it on your phone or kindle with a .PDF version. I made one so that you can download it and read it at your leisure.

PART 1 : The System

Forget everything you have learned and know up to this point. Let’s start over

You have been lied to.,.. repeatedly.

I believe it’s safe to say that almost everything that you have learned about your life is wrong. In fact, there is a war waging for your very soul, for your mind, for your attention, and for your freedom.

This isn’t a scare tactic, or a marketing scheme aimed at trying to get you to buy something at the end of the speech. This is a no joke wake up call.

People have never been more alone in life than right now, even though they have all of the devices to keep them connected. People have never been more afraid in their life, because everywhere they turn someone is telling them they have something to fear. People have never been so oblivious to what is actually happening around them because they are so self focused.

There is a big problem. There is a battle waging.

Just like in the movie “The Matrix”, where NEO wakes up and thinks he was in a dream, but swears it was real. That’s what I’m talking about. We aren’t living in a fake existence, but we are living in a very fake and manufactured world. Everything is a regurgitation of something before.

The whole idea of this world is to get you to believe that it will somehow satisfy every desire that you have, that it’s the greatest place to be. That you need to acquire things, and accumulate stuff to be happy.

Not only that, but we have become slaves to a system. The system drives the world, this system is designed to get you to do one thing…Conform.

Conform or be cast out. (Rush, Subdivisions)

Think of the system as a gigantic clock, that is synchronized with everything that goes on in this world. In order to be a part of this world you have to be a part of this clock. Everywhere you look, people, corporations, politicians, governments are trying to convince you to be a part of this system.

In fact, you may not have even had a choice in being a part of this system, it might just be all you have ever known.

This system, as awesome as it sounds and looks, is really just a big facade. You see, this system is comprised of extremely corrupt and utterly evil people and there main mission is to deviate you from being the man that you were made to be.

There are several ways that this is done:

How the System manipulates you:

  • Fear & Distraction
  • Pornography
  • Media
  • Money
  • Health & Fitness

FEAR & Distraction

The first thing that you need to notice is that fear is used to poke and prod people to move in a way that the system wants them to be moved.

The problem is, we have become blind to them. We are so inundated with this stuff that we are numb.

Fear is a great motivator, and one that is used so cleverly by the Shadow Lords of the system. The Shadow Lords (As I call them), are the masters of the system, these are either spiritual dark lords or physical. They live and breed fear, and promote it among the worlds decision makers. There is a mass spiritual war going on, and we happen to be in the middle of it, though we often can’t see it, we can sometimes sense it.

Example #1:

Take for instance, Fox News, or CNN. Go ahead, turn your attention to CNN or Fox news for 30 minutes, and just watch it objectively, without bias or opinion. What is your initial response?

There is more than likely a story about how a gunmen robbed a bank, a online business was hacked or how a kid in a trench-coat murdered people in a school, or about how the right is upset with the left. Or, there is a topic that hits close to home…like maybe a kid was being bullied at school by another kid and his parents did nothing. This is meant to scare you, to cause a high alert reaction that you store away in your mind. You have now associated bullying, guns, and trench-coats with Fear.

Not only that, but you have been distracted from the real problem. You have been won over by the media, your thoughts intentions and actions are now influenced by what you have just witnessed.

You have been marked. The distraction has taken it’s course. Now every news channel in the world is reporting the same thing, and you better believe that it will be a part of every talk show that will be on today.

The whole goal was to keep you distracted and following the reports on this topic. I’m not saying that these things should be ignored, but the media uses them as a way to distract you and keep you living in fear.

Example #2

Lately something I have observed with our culture is this fear of missing out, or of being left out. The reality though, is that it has been ingrained in our culture. It hasn’t just recently happened, but has become more prolific with new technology and social media platforms such as Facebook and Instagram.

This culture places a huge emphasis on missing out, or being less of a person or part of society by not conforming to social standards that are being set by advertising agencies and other big corporations such as Apple, or Lexus, or schools.

I always love the Lincoln car commercials that have Matthew McConaughey in them. The one that I remember vividly (see I was marketed too) is when him and his friends are having dinner at an undisclosed location in a beautiful house, then they all start to leave but out of the corner of his eye, Matthew spots a pool table. The next scene shows him standing over it with a pool stick.

Most of the people start leaving the room but Matthew’s character stays and hits what would seem as an impossible pool shot. He chalks the tip of the stick, bends over the table, narrows his focus and taps the cue ball so it spins around another ball and barely taps another ball in the corner pocket.

The lady he was with says, “I’ve never seen that before.”

First off, it’s a perfectly marketed commercial. They pick a manly man like Matthew to of course be living the life that every man dreams about, then he does something that every man would love to have the offhand skill to do, he is with a beautiful woman, and everyone is mesmerized by his talent.

Then, he jumps in a vehicle, that is practically a spaceship with autonomous capabilities, that every man would love to have.

The purpose of the ad is to make you feel inadequate and unfulfilled as a man.

You will never be Matthew McConaughey without it, you can’t be your own man without one, or the life of the party, or the guy who can do the trick shot.

You might be thinking that I am a conspiracy theorist, that I have drank some kool-aid, or maybe you think I wear a tin foil hat and live in the woods…alone.


However, our culture is what we know, it is everything. From the books we read, to the news or media we watch and listen to. We become the culture….and our culture is corrupt and confused.


  • Man's Greatest Enemy
  • Battle for your mind
  • Strategy
  • Man's Power

The pornography industry is one of the biggest destroyers of our culture, the Shadow Lord has found a simple solution to destroy every man’s heart and soul.

Sonny Arvado, the author of the book “Of Tyrants and Tellers”, says it best:

Internet pornography is a weapon. It is a weapon of spiritual mass destruction. Long-term pornography consumption robs men of their masculine, fighting spirit.

The use of pornography by men has infused itself into this culture so effortlessly. Yes, promiscuity and sexual devious acts have prevailed for thousands of years, but internet pornography has made it so easy for anyone to participate in viewing it.

Some basic facts about pornography:

  • The pornography industry is a $97 billion dollar industry with about $12 billion coming from the US.(NBC News

  • Eleven pornography sites are among the world’s top 300 most popular Internet sites. The most popular such site, at number 18, outranks the likes of eBay, MSN, and Netflix. (SimilarWeb)

  • “Lesbian” was the most-searched-for porn term on the world’s largest free porn site in 2018. (Pornhub)

  • The world’s largest free porn site also received over 33,500,000,000 site visits during 2018 alone. (Pornhub)

Pornography is man’s greatest enemy

Porn is a man’s worst enemy because once it begins it’s work it effects his heart,his brain, his eyes, his soul, and his time.

It is the single-most debilitating preoccupation for men, and no man is immune from it’s nasty grasp.

The basic premise of pornography is to distract you and defeat you. Once you give into the temptation of viewing it, you have surrendered the very essence of your masculinity.

It is passivity at it’s finest. I believe it actually goes all the way back to the beginning of human history, when Adam was standing next to Eve in the garden, while the Serpent convinced Eve to eat the fruit of the tree of the knowledge of good and evil.

Adam did not stop the serpent from overcoming Eve, nor did he try to stop Eve. He simply watched and let it happen. I believe that Adam’s appetite for pleasure was being satisfied as he passively sat back and watched the whole thing play out.

That’s what Adam wanted…he knew it was wrong but liked flirting with the idea of temptation. He maybe thought in his mind…I’m not the one actually eating the fruit, so I can’t be held responsible. I’m not actually committing the sin.

Men do the same thing today, they don’t believe that they are damaging their relationship with their spouse, or committing any sort of adultery. After all, they aren’t actually cheating on their spouse, or their partner, or better yet, themselves. Right?

Wrong, they are damaging their very soul and heart. They eventually become a slave to this addiction. It becomes a stronghold in their life. It consumes their minds, and time.

They sneak away every chance they get to sneak a peak. They cover their tracks by clearing their internet browsing history.

They may even start to contact women through social media, and then eventually have an affair.

Viewing Pornography is easier than having a relationship

In one of the most comprehensive studies on porn consumption ever conducted, researchers found that after being exposed to softcore sexual material, both men and women were significantly less happy with their partner’s looks and sexual performance. Studies have also shown the porn consumers have reported feeling less love for their partner or spouse compared to those who don’t consume porn.

Sources: Zillmann, D. And Bryant, J. (1988). Pornography’s Impact On Sexual Satisfaction. Journal Of Applied Social Psychology 18, 5: 438–53.

Bridges, A. J. (2010). Pornography’s Effect On Interpersonal Relationships. In J. Stoner And D. Hughes (Eds.) The Social Costs Of Pornography: A Collection Of Papers (Pp. 89–110). Princeton, NJ: Witherspoon Institute.

Do you know what happens to men who become consumed with pornography?

They become weak.

They begin to give up in other areas of their life because they carry so much guilt and shame around with them.

The majority of men who view porn are also overweight. Why, because they have found it’s easier to give into their weaknesses and temptations than to actually fight them, or because they are defeated, and believe they are alone in their battles.

This is exactly where the enemy wants to keep men.

Defeated, scared, passive, and useless.

Porn Makes Men Weak. It’s as simple as that. -360MP

Remember, the enemy, is anything or anyone that is keeping you from the man that you were created to be. Unfortunately, we have been conditioned to believe that pornography is OK. I fail to see where that it true.

I don’t believe that porn necessarily makes you a worse human being than anyone else, and there isn’t any evidence for that.

The reasons that a man shouldn’t even think about porn is because it mentally destroys him and his relationship with his spouse or significant other, and his capacity to love her will be diminished.

Not only that, but it will consume every part of his brain. His thoughts will be infiltrated by images that were recently viewed and this will spur on a longing desire to view porn again.

Take this for example:

Men were never designed to be able to have so much stimuli in so short a period of time. Thanks to internet pornography, now a boy can start looking at porn as soon as he is able to open a computer.

Studies have shown that when men masturbate to porn if they watch successive scenes with the same woman, they will take much longer to achieve orgasm than watching several different scenes with several different women. (Source)

Take a look at these:

Did you notice that your eyes quickly went from one woman to the next?


You may have even felt some desire for one of them, and then scanned back for her.

Maybe you are even still looking……


That’s the way Porn works, once you start looking, you keep looking, and looking, and looking until you are temporarily satisfied.

Each time you look for longer and longer, just like a drug addiction.

Eventually, you may even start to search for more physical fantasies, such as meeting a girl you met online, or having an affair.

Further down the rabbit hole you go until you are lost. Your soul is so distant, and you wonder, “How did I get here, and how do I stop?”

The Battle For Your Mind:

  • Symptoms of a Corrupted Mind
  • Garbage in Garbage Out
  • Abundance Based Thinking

The battle for your mind

Once your mind is corrupted, your actions will follow.

How do you know that you have a mind that is broken or corrupted?

You will begin to exhibit symptoms. In fact, you might already have some of them, but you are so distracted that you can’t see them, or you don’t want to deal with them.

The Symptoms of a Corrupted Mind

1) You believe things that are not true about yourself, and you say them casually in conversations.

  • Things such as:

    • I’m just a fat kid at heart

    • I just don’t have any discipline

    • I couldn’t do something like that

    • I’ve always struggled with my weight

    • I’ll never be as successful as him

    • He’s just better than I am

    • You retreat to looking at Porn

    • I’ll start Monday

    • It’s not my fault

    • I can’t

    • It’s not fair

    • That’s Impossible

    • I don’t want your feedback

2) You are manipulative, selfish and controlling (Nice guy Syndrome)

In his book “No more Mr. Nice Guy” Dr. Robert Glover exposes weak passive nice guy men buy completely flipping the script on what we consider nice.

  • Nice Guys are manipulative. Nice Guys tend to have a hard time making their needs a priority and have difficulty asking for what they want in clear and direct ways. This creates a sense of powerlessness. Therefore, they frequently resort to manipulation when trying to get their needs met.

  • Nice Guys are controlling. A major priority for Nice Guys is keeping their world smooth. This creates a constant need to try to control the people and things around them.

  • Nice Guys are dishonest. These men hide their mistakes, avoid conflict, say what they think people want to hear, and repress their feelings. These traits make Nice Guys fundamentally dishonest.

  • Nice Guys are secretive. Because they are so driven to seek approval, Nice Guys will hide anything that they believe might upset anyone. The Nice Guy motto is, "If at first you don't succeed, hide the evidence."

  • Nice Guys are compartmentalized. Nice Guys are adept at harmonizing contradictory pieces of information about themselves by separating them into individual compartments in their minds.

3) You retreat into Passivity and blame others for your misfortune

I see a lot of guys do this, and have even been guilty of it myself. We blame our spouses and our kids or any other person for our circumstances or our position in life. We get so self focused that we lose the whole picture.

Also, guys who are perpetually in this state, need to take a good hard look at themselves and their own habits or addictions, because more than likely, you are the problem. Not only that, but guys who are consuming pornography on a regular basis, are not attracted to their wives and will begin to act like this towards them, because they are unhappy that their wives are not their fantasies.

Garbage in Garbage Out

What you are putting into your mind and heart, what your eyes are viewing and what your ears are hearing are all getting processed by your brain.

Whatever goes in there, is going to come out.

If you feed on trash, then trash is going to come out of your mouth, and fill your life.

The good person out of the good treasure of the heart produces good, and the evil person out of evil treasure produces evil; for it is out of the abundance of the heart that the mouth speaks. -Luke 6:45

This then begs the question…What are you filling your brain with?

  • Are you reading good books?

  • Are you listening to good music or audio books?

  • Are you viewing pornography like it’s a second job?

  • Are you spending excessive amounts of time on Facebook and Instagram?

  • Do you play video games?

  • Do you binge watch TV Shows or movies?

  • Are you watching too much of the news?

I started really dialing in on this concept of Garbage in, Garbage out a couple years ago. I understand it’s not groundbreaking, and you have probably heard it a hundred times, and may even be nodding your head right now.

Have you really taken action on it though and honed in on your tendencies and habits?

Continue consuming garbage, and you will continue to produce garbage in your life.

Abundance Based Thinking

In a podcast episode I have called “Abundance Based Thinking” with Life Coach Jeff Wittmer, he explains that this type of thinking comes once the pain of not changing becomes paramount.

In order to really begin an abundance based mindset, you have to have first come to a point in your life where not changing your life will cause more pain and suffering, than actually changing.

Once you are in that place, you can begin to rebuild your thought process, which is different from the one that originally got you there.

Scarcity Thinking is the opposite of Abundance Thinking. Scarcity thinking allows people to be a victim without taking responsibility.

Scarcity Thinking says:

  • I don’t have enough money

  • I’m not good enough

  • There’s never enough

  • I’ll never be happy

  • Some guys have all the luck

Do you want to know what the reality of someone saying they don’t ever have enough money, or they are not good enough is?

They don’t have enough money because they spend it all on their habits. They have $500 car payments, they eat out every night, and they blow their money on video games, movies, and snacks at the movies. There is no accountability, and no discipline. I’m not sure if it is ignorance, or a willingness to never do anything about it.

People say they can’t afford to quit a job…They’re right. It’s because they have unregulated and self destructive spending habits.

I can’t lump everyone into this category. However, if you set your mind to working hard and create a path for yourself to complete goals to earn more income or to learn something new, or to quit your job and become an entrepreneur, it will come to pass.

Strategy + Hard Work = Creating your own Luck

Scarcity thinking is toxic, I have seen it’s effects from people in all facets of life. People with this type of thinking, they remain stuck where they are at, because they have mastered the game of becoming victims of their own circumstance.

Feed your mind with good information, thoughts on abundance and believe that you have already arrived. It sounds hokey I know, but it works, and your attitude will remain positive. I am convinced that a person can do anything they want as long as they set their mind to it.

Social Media

  • Blessing & Curse
  • Poke your eye out

This is both a blessing and a curse…

On the one hand you can send messages and post pictures at the speed of light, but on the other hand it can destroy marriages, lead to affairs, and become an addiction for kids, teenagers and adults.

Social media has made almost everyone have ADD or ADHD. Go ahead, look around, in fact, maybe even you are on your phone right now reading this.

If you are, I’m glad you are reading this instead of looking at porn, or scrolling through Facebook wasting your life instead of reading something that is going to make you a better man.

I have seen relationships destroyed because of Snapchat, Instagram, Facebook, or Messenger. These applications were never intended (or were they?) for such use, but we have found a way to manipulate them for devious and promiscuous acts.

Needless to say, we have become numb and addicted. We can’t go 5 minutes without looking at our phones to clear notifications, check to see if we got likes, or how many people viewed our videos. It’s sad really. We have become victims of our own device.

It’s like Don Henley sings in the hit song “Hotel California”….

…'We are programmed to receive.
You can check out any time you like,
But you can never leave!

Some of us don’t want to check out, we are so highly medicated on candy-crush, or whatever other game that we are just like lambs being led to the slaughter. We have no idea that we are losing a war.

We have become dead inside.


With the proliferation of social media so rampant, it’s even more imperative for a man to understand how this affects his person.

Self Awareness is paramount, and in order to see things more clearly, a man has to have a clear mind.

What does that mean?

If something is causing you to bleed out, don’t just slap a band-aid on it and think that it’s going to fix the problem. Either amputate it, or get to the root of the problem with surgery.

My suggestion:

Make a very logical and rational decision to amputate.

Problems rarely get better, before they get worse, and the longer that something festers and broods, the more dangerous and damaging the effect can be.


  • Pornography use

  • Online affairs

  • Social Media addiction

  • Video game addiction

  • Flirting at work

  • Alcohol addiction

  • Drug use

  • Other…

The problem is, most people are emotional, even men. When you start making decisions like this with your emotions, they are going to lead you the wrong way. Emotions are like farts in a windstorm. They come and go, they are fleeting. They are untrustworthy.

Instincts, Facts and Wisdom are much better to use when making decisions about these things.

Remember, Your emotions are what got you in trouble in the first place.

Ditch the social media, if it is affecting your life in a negative way, and have the courage to do so!

That’s what a man does, he makes tough decisions, especially when his character and integrity are on the line.

For what will it profit a man if he gains the whole world and forfeits his soul? Or what shall a man give in return for his soul? - Matthew 16:26


  • Who has the biggest building?
  • The Way of the World
  • The Debt Lie

Who has the biggest building?

Nothing cripples you more than your thoughts on money, and the Shadow Lords want to keep you in love with it, consumed with it, chained to it, or buried in endless amounts of debt.

I want you to do a little homework…Just go drive around for about 30 minutes and count how many banks you see? If you live in the city, look to see what their buildings look like, or stadiums or anything else that might be owned by a bank.

Go ahead, it will be fun.

Am I against banks?

No, but I am aware of how big their buildings are.

How much money does a bank earn on a 30 year mortgage for a home that costs $115,000?

They don’t just make the $115,000 back, they actually make much more based on the interest rate that is assigned to the mortgage.

Let’s say that the $115,000, 30 year mortgage has a 4% Interest Rate

How much will I actually pay over the life of the loan?

mortgage payoff calculator.PNG

You are actually going to pay a little more with added fees. It will be over $200,000. You will pay almost double what you actually bought your house for over the 30 years!!!

Now you know why they have bigger buildings. They are very good at what they do, and they know exactly how to entice.

Though intuitively, we may not know this, we suspect it. Yet, we still insist on going into debt to get things that we don’t necessarily need. We are helpless herbivores in a carnivorous system.

The Way of the World

There is a way in which the world guides and prods young unsuspecting men and women. In fact, after hundreds of years of indoctrination, it is as if we are just punching a card. Robots in a mass production zone.

Rush said it best in their song “Subdivisions”:

Growing up, it all seems so one-sided
Opinions all provided
The future pre-decided
Detached and subdivided
In the mass-production zone

Nowhere is the dreamer
Or the misfit so alone

It’s almost Orwellian, It’s practically mapped out:

  1. Go to school for 8 hours a day for 13 years or more

  2. Go to College

  3. Go into Debt

  4. Get fat

  5. Work for someone for the next 40 years

  6. Hopefully retire at 65

  7. Die

The system is a lie, and those people who choose a different route are the ones who realized early on that they were being fed a lie.

I believed the lie for a long time. I made it all the way to step 5 before realizing that I needed to do something about this.

Now, I’m on the wall trying to help others climb out and escape.

The Debt Lie

You don’t have to go into debt.

Unfortunately, everywhere you go, someone is marketing something to you. Telling you that you need to have something to be fully happy, or satisfied.

The reality is, you don’t need things to be happy. Money is great to have and use and be able to spend on things that you enjoy and create freedom.

Unfortunately we use the money we have to buy things that only keep us locked up and chained.

For instance, I know a guy who wants to buy a Lamborghini Huracan. Which is Awesome. In fact, I think it would be great if everyone could own a Lamborghini. That would be sweet!

The more you think about this though logically, it doesn’t really make sense for my friend to have one.

Lamborghini Huracan.PNG

Let’s walk it through:

  • He’s married and has 4 kids - Not exactly a soccer mom vehicle

  • He has a garage filled with crap, that he would have to clear out, then it would need to be climate controlled.

  • He needs a mechanic who specializes in Cars like this

  • He lives in Ohio, we salt the roads in the winter, and it would most likely have to sit for 6 months out of the year

  • There really aren’t any roads to be able to enjoy cruising on, it’s mostly stop and go traffic.

  • He would be waxing it and washing it all the time.

  • It would most likely get damaged by a kid, or someone parking next to it.

  • It would be the price of a beautiful home on the river! Cost Vs. Benefit?

So, although it would be extremely awesome to own one, it might become more of a burden than anything. In other words, it will own you, and become the center of your attention. That is exactly the opposite of what you want to work towards.

We want freedom, true freedom. Not fake freedom.

That is the debt lie.

A really awesome option for my friend though, myself, and you…is to rent a Lamborghini.

In fact, if you want to rent one for 7 days, it is much more affordable. Guess where you can rent them from?


hertz lamborghini rental price.PNG

Now, you can enjoy the finer things in life without having to destroy your bank account or freedom. In fact, you are adding enjoyment and freedom to your life by doing this.

It’s fun to enjoy things, it’s not fun when they become a mass consumer of time, energy and debt.

That is what the world doesn’t ever tell you. They don’t give you all the details, only prey on your fear, lust, and impulses. They prey on the lack of self control and discipline that people have, and instead through a premeditated mind-job, they trick you into believing that you are somehow less of a person, or missing out if you don’t have something.

Just remember, the people who are working at these companies, and creating these ads are also victims of the system. They believe the lies, and they expect you too also.

Here is one of the keys to a more enjoyable, freedom seeking existence:

Find out what the majority of people are doing, find out when they are doing it, and where they are doing it……Then do the opposite. - 360MP

This doesn’t mean avoiding interaction with people, it just means that if you are doing the same things as everyone else, like going to Hilton Head for spring break, then it’s going to be less enjoyable then if you went two weeks after spring break.

Instead of traveling on the Wednesday before Thanksgiving, go the day of Thanksgiving. It sounds counter-intuitive, but it’s more enjoyable.

Health & Fitness

  • Business as Usual
  • Lies we believe
  • You lose

Business as usual

The world would like to make you a useless, lazy, fat-ass.

If you don’t believe me, I want to show you several things that are going to shed some light on this very fact. Also, being in manufacturing for the past decade, I can assure that if a business or corporation wants to make money, they cut costs. One way that they do this is to eliminate employees, thus putting strain on the other employees. They also find cheaper ingredients, or materials.

When this occurs, two things happen:

  • Quality decreases

  • Causes Fear and distrust

Knowing that, think about a company that manufactures food?

There should be a lot of companies that you can name right?

Guess what?

Yep, you guessed it, they have all cut costs and used cheaper ingredients, or added more sugar or salt to their foods.

Why? Because they make more money if they do!

The worst part about it though, is that we keep eating it. We then get fatter, and have more health issues.

These food industries are part of the problem, they aren’t part of the solution.

Lies we believe

I get so upset with these food industries, and fitness products.

They all have one mission…to make more money.

They offer quick solutions, and get rich quick schemes to a culture that desperately wants to be free from unhealthy habits.

Don’t believe the lies.

Here are a couple of them that we see all the time:

  • Fat free and sugar free are better for you

  • Get ripped in just 14 days

  • Use this protein powder and your body will transform over night

  • This new diet is the one that finally works

The lie, is that you don’t have to work hard, and there is a shortcut to your goal.

Instant gratification is our weakness, and we are like fish in a barrel to them.

Our own insecurities and fears are cleverly used against us, in a nice packaged product, that offers us our deepest desire.

You know what that sounds like to me?…a trick.

Just like when eve at the apple.

Crazy that after all these years, we still give in.

You Lose

The scam is on.

The fitness industry is a saturated market, and there are so many bad actors within it, including the demons disguised as angels of light.

The goal is to get you to bite, and then get a product that doesn’t work after paying hundreds of dollars. Any way you slice it, you’re the loser in that game. The house always wins.

The truth is never sexy, and more often than not, we don’t want to hear it.

Lazy, fat-ass people, they are easy targets, and that’s what the bad actors in the fitness industry are relying on. Because when one product doesn’t work…don’t worry, they have another one that is guaranteed to work this time.

PART 2: The cure

It’s not enough to know, now you have to Act

The Cure

  • Eliminate Fear
  • Create Something
  • A Strong Man is Confident
  • Read and Journal
  • Work Hard
  • The Key to Money

Now that you know, there is no going back. From here on out, there has to be action taken on your part. That is the difference between the warrior and the sheep.

Warriors understand the call that is on their life, and they gladly fulfill that duty that they have. If you want to remain a sheep then you will always rely on others. You will always be at there mercy, a puppet in their never ending game.

With the knowledge that you now have, you are required, no, obligated to do the right thing with it, and to execute with the best of your ability. You have now been enlisted in an army so to speak.

One of the biggest problems plaguing men is that they don’t take their role seriously enough. They think it’s OK for them to be lazy, passive and disconnected, or infatuated with their own hobbies because that’s what the world encourages them to do.

Like we said in Part 1, there is an agenda behind that one, and it is used to make you a weak, passive individual who doesn’t think for himself. He is unable to see the bigger picture because he is consumed by his own desires.

Eliminate Fear

Fear never changes. It is just like a villain in a movie. It might change up how it deploys its tactics, but it doesn’t ever change.

Only the hero changes.

You are the hero in your own story.

Fear tries to debilitate, and in order to beat it, you have to face it. Most of the time, the fear is within, and it’s the fear of failure, or of being found out.

You might be afraid that if people really knew who you were, they would know you were a fraud.

You have to eliminate that voice. In order to do that, you have to start facing those things that make you a fraud, and destroy them.

Gain a clear conscious.

Stop doing the shit in your life that is keeping you from being the man you were made to be.

Make up your mind, right now, to be a better man. To take responsibility and ownership of your life. Ask God to forgive you of your past mistakes, and to help you become a better man, the one he made you to be.

Then start making strides to be a man of character and substance.

There are 5 things that you can start knocking out, to get you on course:

  1. Set Goals

  2. Create Something

  3. Start Exercising

  4. Read and Journal

  5. Get your Finances in order

Set Goals

This is one of the best things that you can do for yourself.

Right after I decided to take ownership of my life, I sat down and wrote out my 100 impossible lifetime goals, and have since been working hard to knock them out.

The benefits of Goals

  • Goals keep you grounded, whenever your life feels off course, you can reengage and refocus

  • They keep you excited about life

  • They keep you moving (forward)

  • You feel energized and accomplished

Create Something

Have you ever built something with wood? Have you ever made a garden, built a garage gym, replaced a water heater, fixed or worked on your vehicle?

If you said no, to any of those, then you have some work to do.

Yes, I am calling you out. I don’t care if you don’t want to do it, or ever have a need for it. Learn how to do those things, for the sole purpose of them making you a better man.

The goal of the 360 Man Project is to build men of integrity, confidence, and purpose. Men who are not afraid of doing things they don’t want to do. Men who are only interested in become the best version of themselves, the men they were made to be.

The more self assured and reliant you are, the more you can help others, and show them how to be that way. The world needs less incompetent and unprepared men. We need silent warriors. Not ones that pronounce how awesome they are, but the ones who don’t need to say anything because they are always working diligently on becoming men of substance and character.

Some of the best ways to do this is to create, build or become proficient at something.

One of my favorite books of all time is “The Book Of Five Rings” by a man named Miyamoto Musashi. Musashi was one of the best (if not the best) swordsman of all time. In his book he talks about the Way, which is something that he devoted his whole life to. The Way he refers to is also known as the Dokkodo.

He was a man who pursued Mastery in the art of the sword. However, in the book you find that he was a complete man, well versed in writing, artistry, carpentry, and teaching.

In order to live as a warrior, this is the model we should follow. You don’t necessarily have to follow his Way, you can make your own code. I made my own, and put it on a banner that hangs in my garage.

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A strong man is Confident - Get in Shape

Remember what I said about the world wanting you to be a useless, lazy, fat-ass?

Well, that’s not what I want to be, and it’s certainly not what I want you to be.

It’s time to start taking care of yourself, and finding out what your body is capable of.

If you are new to fitness, and not sure where to begin, no problem I’ve got you covered.

Just subscribe to my email list, and you will get tons of great content, including a beginners guide to fitness eBook.

If you are looking for something more, than you can check out the 8 Week Strength Program. I also have the Weekly Workout for men Blog Posts that I try and do every week.

If you choose not to use any of these programs, I highly recommend finding a CrossFit Gym and getting plugged in there. I believe it is the best way to train.

Many men have let themselves go in the area of physical fitness. It’s time to reclaim that part of our manhood and become strong, confident men.

Read and Journal

A well read man is confident, assertive, and more knowledgeable than a man who is not. However, you can’t just read, you have to apply.

You know what is troubling? How many men don’t read. Even if you don’t like to read, you can still listen to books on audio.

It doesn’t make you less of a man if you don’t read, but it does make you slightly ignorant.

Not only should you read, but you should take notes while you do it, and write in a journal everyday if you can. That way you can see how much you have improved or changed.

I love seeing how my mindset has changed over the years and what I was thinking at the time. Some of it is humbling and other parts are humorous.

Reading books is how you gain knowledge, writing an action plan of how to apply it is what a journal is for, and then acting on it is what completes the learning cycle.

If you are not sure what books to read, just read what you are interested in. That should take of your not liking reading problem. Even Teddy Roosevelt (The best read president) said that.

Check out my book reading list (I am constantly adding to it) for ideas.

As for the journal, I use a simple moleskin journal that I get on

You will be doing yourself a huge favor if you start doing this.

“You will be the same person in five years as you are today except for the people you meet and the books you read.” -Charlie Tremendous Jones

Get your finances in order


Get out of debt… ASAP

Stop spending money on stuff you don’t need. Make a budget that you can stick to.

Start investing in 401k, mutual funds, Roth IRA, and create 7 or 8 sources of income. This is the secret to building wealth.

I know it’s easier said than done, but this is how you do it.

I’m telling you this from my own experience. I was $55,000 in debt at the age of 28.

It took me and my wife, 2.5 years to dig ourselves out.

My poor spending and money choices had brought me to that point. Learn how an average guy like me can pay off debt and build wealth.

If I can do it, you can do it.

Closing Notes

I realize that this article was MASSIVE and you might not be able to read it in one setting. You might want to download it for later or read it on your phone or kindle with a .PDF version. I made one so that you can download it and read it at your leisure.

Thanks for reading this, and please do me a favor and leave a comment and share this article.


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