The 360ManProject Call to Action - What we are all about

Boards...don’t hit back
— Bruce Lee

My childhood heroes were all martial artists. I remember watching Steven Seagal, Jean Claude Van-Damme, Chuck Norris, and Bruce Lee on my 13" color TV that I had in my room.

I spent a whole lot of time trying to be like them. They seemed to have some sort of internal moral code that they followed, and would sometimes go against the grain to achieve justice. It was intriguing.

What I slowly realized was that I had a lot to learn, martial arts wasn't just about smashing skulls, crane kicks and banzai trees. It was about discipline, respect, loyalty, indomitable spirit, and kata (repetition). Things that I severely lacked.

It has taken many years to even get close to the discipline that Bruce Lee had. I still don't even come compare.

The goal though, is to live a life devoted to self-mastery and discipline. As Jocko Willink says: "Discipline = Freedom."

In my later years, I learned that not only did I lack discipline, focus, drive, confidence and character...but so did a lot of other men.

I observed myself as 30 lbs overweight, $50K in debt, miserable, isolated, and lacked any motivation to improve my situation. I was dead weight.

One day as I was approaching 30 years old,  I stood out on the beach and looked around me. I saw up and down the beach, men in their 30's and 40's with kids standing with their stomachs to the sun, all striking the same pose. We were all overweight, out of shape, and living a tiring existence. I felt ashamed of myself, for letting my health deteriorate, and I felt bad for the other men who had let themselves go too. I was overwhelmed with a responsibility to change that. I knew it had to start with me.


RUSH wrote a song called "subdivisions", in this song there are lyrics that always remind me that we are fighting a battle bigger than ourselves everyday. It comes in all forms, but it is hell bent on keeping YOU and ME from living the life that we crave. 

Growing up it all seems so one-sided
Opinions all provided
The future pre-decided
Detached and subdivided
In the mass production zone
Nowhere is the dreamer or the misfit so alone

In the high school halls
In the shopping malls
Conform or be cast out

You can watch the video Here

Doesn't life seem one-sided sometimes? I mean, think about it. Schools teach you to think a certain way, live a certain way, and act a certain way. The news tells you what to believe, the media tells you who to be, and television teaches you about life. Work the 9-5, save for retirement, work for 30 years+.

The fitness industry is insane.There is a new workout routine every single day!! Information overload!!! It's like our whole society has ADHD. 

We are marketed to at a rapid pace, everyone and everything is competing for our attention. Facebook ads, twitter posts, Instagram posts. You name it. Most of this is all aimed at YOU and ME, the consumers. It is preying upon our insecurities, guilt, shame, lusts, desires, and really the condition of our hearts. We all think we need more, we think we are missing out on something if we don't have the next best gadget, gizmo or car. We compete with our neighbors unknowingly... you know the Jones'.

I read an article once called "10 Lessons I learned from biking across USA". I read it because it is one of my Impossible Life Goals. In the article, the author "Zilong Wang" says that one of the things he noticed is that Americans love to mow there lawn. Furthermore, he said: 

Lawn mowing seems to be the No.1 obsession of American homeowners. I have seen more people mowing their lawn than those who are just simply relaxing on their porch. The homeowners seem to want “nature” to surround their house, but only “nature” in its subdued and commodity form, instead of its natural state. After mowing the lawn, they go back to work to earn money so that they can pay for the lawn mower and weed killers, having no time to enjoy the lawn.

I'm not against companies making money or marketing their product. I have products and I do market them. What I have a problem with, is selling a lie, false advertising, scummy material, garbage and shady marketing.

I'm not going to tell you that you can have a six-pack in six days, but I am going to tell you that it is possible, at any age. It's only a matter of whether you want them or not.  

Don't worry, this isn't the part where I tell you to go out and buy up AR-15's and various other tactical gear and prepare your shelter, because it's the end of the world.

What I am suggesting though, is a different way of life, a more primitive, thought-provoking, healthy and adventurous one. A life away from the chaos and clutter of the so called "free world".

The truth is, I am not trying to make anyone feel bad, I am just trying to help men see that it doesn't have to be this way. You can be in great shape, eat good food, and enjoy the things you love, but it does require a commitment, it does require you to say "Enough is Enough", it does require you to put a stake in the ground and declare that you are going to make a change. It doesn't matter where you have come from or where you are at, it only matters what you do from here on out.

If you are like me, you have failed many times at trying to make a change, you have failed at getting in shape or sticking to an exercise routine. 

You are not alone in your fight, and it really is a fight. Men always fight for what they want.

Think about some of your heroes, didn't they have to fight for what they wanted? Weren't there always multiple villains nipping at their heels?

I am sick of all of it!

and that's why...

I started the 360ManProject. It is a website devoted to helping men in all areas of their life, especially in the realms of fitness, the mind, endurance and skill or/(self-mastery).

When I first began, I actually had a different website name, it wasn't all that great, but it picked up momentum pretty fast. I did some stories on other people who I thought fit the model of the 360Man, and those articles did well. It just wasn't quite what I really felt inside though, so I changed the name to the 360ManProject, and about 6 months ago, I wrote my first blog post. So far, everything has been organic. 

It has been difficult to balance a work-life schedule with kids and a job that I am at 10+ hours a day. However, I am much further along than I was, and there seems to be some people that are very supportive of these endeavors.

The 360ManProject was never intended to be only about me, I want it to be a community of people who are devoted to making themselves better, by getting in shape, going on adventures, feeding their minds with good books and learning new, or honing already acquired skills. 

I hope that you will join me and be part of the resistance!

- Stephen

P.S. If you are serious about getting in shape and ready to make a change, go here!

photo credit: M.Visions Photographie Be water my friend 1/5 via photopin (license)